--- title: "4K for live sports: are we there yet? - V-Nova" description: ... almost, but yes! In the wake of 4K native content on OTT services, broadcasters can respond by making 4K/UHD a key part of their live sports image: https://campaign.v-nova.com/hubfs/Imported_Blog_Media/4k-for-live-sports-are-we-there-yet.jpg --- [![Header Logo](https://campaign.v-nova.com/hs-fs/hubfs/V-Nova%20Assests%20-%202024/Images/Header%20Logo.png?width=2000&name=Header%20Logo.png)](https://campaign.v-nova.com/home) - Technology - - MPEG-5 LCEVC - SMPTE VC-6 - V-Nova PresenZ - - [Overview](https://campaign.v-nova.com/lcevc-overview) - [In-depth](https://campaign.v-nova.com/lcevc-in-depth) - Documentation - [Overview](https://campaign.v-nova.com/vc-6-overview) - [In-depth](https://campaign.v-nova.com/vc-6-in-depth) - Documentation - [Overview](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - [In-depth](https://campaign.v-nova.com/technology-v-nova-presenz-in-depth) - Documentation - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - Applications - 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Documentation - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - Applications - - All - LCEVC - VC-6 - - [OTT Streaming](https://campaign.v-nova.com/applications-ott-streaming) - Video Conferencing - [XR & Gaming](https://campaign.v-nova.com/applications-xr-pixel-streaming) - [Cloud Production](https://campaign.v-nova.com/v-nova-studios-productions) - [Social Media](https://campaign.v-nova.com/social-media) - [AI Media](https://campaign.v-nova.com/ai-media-indexing) - [Broadcast](https://campaign.v-nova.com/broadcast-page-0) - [Non-Linear Editing](https://campaign.v-nova.com/applications-non-linear-editing) - Use case 1 - Use case 2 - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - Resources - - Insights - Demos - Dev Tools - Support - - Reports - White papers - Test Results - Learning materials - [Tech documentation](https://docs.v-nova.com/v-nova) - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - Immersix - [Presenz](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - NDK - SDK - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - [Presenz](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - About - [Company](https://campaign.v-nova.com/about-us) - [Careers](https://campaign.v-nova.com/careers-page) - [Press](https://campaign.v-nova.com/press) - [Contact us](https://campaign.v-nova.com/contact-us) - [Contact](https://campaign.v-nova.com/contact-us) - [![V-Nova Studios logo](https://campaign.v-nova.com/hs-fs/hubfs/V-Nova%20Studios%20logo.png?width=804&height=170&name=V-Nova%20Studios%20logo.png)](https://campaign.v-nova.com/v-nova-studios-homepage) # 4K for live sports: are we there yet? [V-Nova](https://campaign.v-nova.com/blog/author/v-nova) [![4K for live sports: are we there yet?](https://campaign.v-nova.com/hs-fs/hubfs/Imported_Blog_Media/4k-for-live-sports-are-we-there-yet.jpg?width=768&height=608&name=4k-for-live-sports-are-we-there-yet.jpg)](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/4k-for-live-sports-are-we-there-yet.jpg)   … almost, but yes! In the wake of 4K native content on OTT services, broadcasters can respond by making 4K/UHD a key part of their live sports offerings. And yet, although there have been a number of successful trials of events such as qualifiers for the Euros and the Super Bowl – and there are even trials now in 8K – the number of 4K/UHD sports events on your TV at home is still surprisingly low. This boils down to two primary challenges that are holding up progress: **Contribution** infrastructure: while 4K cameras are already available to capture high quality content from the pitch, the traditional 1 Gbps circuits are still limiting 4K content to be transported from the camera to the broadcast studios alongside money-making HD feeds. **Distribution:** the costs of upgrading infrastructure for 4K/UHD has been a real challenge, especially as monetisation of 4K/UHD services is still unquantified. It has, so far, prevented the distribution of 4K/UHD quality content at mass-market scale. However, these challenges are becoming a thing of the past. One example is the recent 4K broadcast of Spain’s [La Liga’s ‘El Clasico’](http://www.tvbeurope.com/el-clasico-broadcast-in-uhd-with-v-novas-perseus/)between Barcelona and Real Madrid. In this 4K/UHD trial, the V-Nova’s PERSEUS™ technology-powered P.Link was used to contribute visually lossless full-frame low-latency 4K/UHD content from the stadium to the studio over existing 1 Gbps telco circuits. The same circuits were also used to deliver the necessary multi-feed HD services. The step-change in video compression efficiency that PERSEUS provides enabled the 4K/UHD feed to be distributed alongside regular programming without requiring additional bandwidth. The coverage of ‘El Clasico’ showed that by contributing and delivering 4K/UHD content at HD bit-rates, PERSEUS makes 4K/UHD ready for primetime. For big sports fans, this increase in quality comes with an added “bonus”: contesting the referee’s decision is about to become a lot more lifelike as the TV experience is closer than ever to being at the match. ##### Share this [mailto:?subject=https://campaign.v-nova.com/blog/4k-for-live-sports-are-we-there-yet](mailto:?subject=https://campaign.v-nova.com/blog/4k-for-live-sports-are-we-there-yet) ## Related [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/FeatureImage_indvideotechpost_Oct2020-scaled.jpeg)](https://campaign.v-nova.com/blog/optimized-cloud-streaming-for-nvidia-gpus) ##### [Optimized cloud streaming for NVIDIA GPUs](https://campaign.v-nova.com/blog/optimized-cloud-streaming-for-nvidia-gpus) [Read More](https://campaign.v-nova.com/blog/optimized-cloud-streaming-for-nvidia-gpus) [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/Metaverse-Blog-Email-Header.png)](https://campaign.v-nova.com/blog/xr-and-the-metaverse-how-to-achieve-interoperability-wow-factor-and-mass-adoption-guido-meardi) ##### [XR and the Metaverse: how to achieve interoperability, wow factor and mass adoption - By Guido Meardi, Laurent Scallie and Tristan Salome](https://campaign.v-nova.com/blog/xr-and-the-metaverse-how-to-achieve-interoperability-wow-factor-and-mass-adoption-guido-meardi) [Read More](https://campaign.v-nova.com/blog/xr-and-the-metaverse-how-to-achieve-interoperability-wow-factor-and-mass-adoption-guido-meardi) [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/vnova-news-featured-simple-4.jpg)](https://campaign.v-nova.com/blog/core-technologies-for-streaming-workflows-in-2021-and-beyond) ##### [CORE TECHNOLOGIES FOR STREAMING WORKFLOWS, IN 2021 AND BEYOND](https://campaign.v-nova.com/blog/core-technologies-for-streaming-workflows-in-2021-and-beyond) [Read More](https://campaign.v-nova.com/blog/core-technologies-for-streaming-workflows-in-2021-and-beyond) [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/vnova-news-featured-simple-4.jpg)](https://campaign.v-nova.com/blog/lcevc-makes-high-quality-vr-immersive-video-a-reality) ##### [LCEVC makes high-quality VR immersive video a reality, today](https://campaign.v-nova.com/blog/lcevc-makes-high-quality-vr-immersive-video-a-reality) [Read More](https://campaign.v-nova.com/blog/lcevc-makes-high-quality-vr-immersive-video-a-reality) [![V-Nova-Footer-Logo](https://campaign.v-nova.com/hs-fs/hubfs/V-Nova%20Assests%20-%202024/Images/V-Nova-Footer-Logo.png?width=129&height=50&name=V-Nova-Footer-Logo.png "V-Nova-Footer-Logo")](https://campaign.v-nova.com/) ###### About - [Company](https://campaign.v-nova.com/about-us) - [Careers](https://campaign.v-nova.com/careers-page) - [Press kit](https://campaign.v-nova.com/media-hub) - [Contact us](https://campaign.v-nova.com/contact-us) ###### Technology - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - [PresenZ](https://campaign.v-nova.com/technology-v-nova-presenz-overview) ###### Applications - [Streaming](https://campaign.v-nova.com/applications-ott-streaming) - [XR & gaming](https://campaign.v-nova.com/applications-xr-pixel-streaming) - [Social media](https://campaign.v-nova.com/social-media) - [Broadcast](https://campaign.v-nova.com/broadcast-page-0) - Video conferencing - [Cloud production](https://campaign.v-nova.com/v-nova-studios-productions) - [AI media](https://campaign.v-nova.com/ai-media-indexing) - [Non-linear editing](https://campaign.v-nova.com/applications-non-linear-editing) ###### Demos - [Try LCEVC](https://campaign.v-nova.com/lcevc-overview) - [Try PresenZ](https://campaign.v-nova.com/technology-v-nova-presenz-overview) ###### Resources - Reports - [White papers](https://campaign.v-nova.com/demo) - Test results - Learning materials - [Tech documentation](https://docs.v-nova.com/v-nova) © Copyright - 2026 V-Nova Website Terms Privacy Policy ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "V-Nova", "url" : "https://campaign.v-nova.com/blog/author/v-nova" }, "dateModified" : "2024-06-05T11:10:28.289Z", "datePublished" : "2016-03-03T11:36:00.000Z", "headline" : "4K for live sports: are we there yet? - V-Nova", "image" : [ "https://campaign.v-nova.com/hubfs/Imported_Blog_Media/4k-for-live-sports-are-we-there-yet.jpg" ], "mainEntityOfPage" : { "@id" : "https://campaign.v-nova.com/blog/4k-for-live-sports-are-we-there-yet", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://campaign.v-nova.com/hubfs/V-nova_logo2020_Primary_rgb.png" }, "name" : "V-Nova Services Ltd" } } ```