--- title: Optimized cloud streaming for NVIDIA GPUs - V-Nova description: Prathap Muthana, Eyal Frishman and Robert Jensen from NVIDIA have just published a blog post on NVIDIA's 'Technical Blog' page.  In it they review the new image: https://campaign.v-nova.com/hubfs/Imported_Blog_Media/FeatureImage_indvideotechpost_Oct2020-scaled.jpeg --- [![Header Logo](https://campaign.v-nova.com/hs-fs/hubfs/V-Nova%20Assests%20-%202024/Images/Header%20Logo.png?width=2000&name=Header%20Logo.png)](https://campaign.v-nova.com/home) - Technology - - MPEG-5 LCEVC - SMPTE VC-6 - V-Nova PresenZ - - [Overview](https://campaign.v-nova.com/lcevc-overview) - [In-depth](https://campaign.v-nova.com/lcevc-in-depth) - Documentation - [Overview](https://campaign.v-nova.com/vc-6-overview) - [In-depth](https://campaign.v-nova.com/vc-6-in-depth) - Documentation - [Overview](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - [In-depth](https://campaign.v-nova.com/technology-v-nova-presenz-in-depth) - 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Support - - Reports - White papers - Test Results - Learning materials - [Tech documentation](https://docs.v-nova.com/v-nova) - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - Immersix - [Presenz](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - NDK - SDK - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - [Presenz](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - About - [Company](https://campaign.v-nova.com/about-us) - [Careers](https://campaign.v-nova.com/careers-page) - [Press](https://campaign.v-nova.com/press) - [Contact us](https://campaign.v-nova.com/contact-us) - [Contact](https://campaign.v-nova.com/contact-us) - [![V-Nova Studios logo](https://campaign.v-nova.com/hs-fs/hubfs/V-Nova%20Studios%20logo.png?width=804&height=170&name=V-Nova%20Studios%20logo.png)](https://campaign.v-nova.com/v-nova-studios-homepage) # Optimized cloud streaming for NVIDIA GPUs [V-Nova](https://campaign.v-nova.com/blog/author/v-nova) [![NVIDIA GPUs optimized by MPEG-5 LCEVC.](https://campaign.v-nova.com/hs-fs/hubfs/Imported_Blog_Media/FeatureImage_indvideotechpost_Oct2020-scaled.jpeg?width=2560&height=1440&name=FeatureImage_indvideotechpost_Oct2020-scaled.jpeg)](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/FeatureImage_indvideotechpost_Oct2020-1030x580.jpeg)   [Prathap Muthana](https://developer.nvidia.com/blog/author/pmuthana/), [Eyal Frishman](https://developer.nvidia.com/blog/author/eyalf/) and [Robert Jensen](https://developer.nvidia.com/blog/author/rjensen/) from NVIDIA have just published a blog post on NVIDIA’s ‘Technical Blog’ page.  In it they review the new video creation and streaming features accelerated by the NVIDIA video codec SDK. **Here is the first paragraph and a link to the original post:** *For over a decade, NVIDIA GPUs have been built with dedicated encoders and decoders called [NVENC and NVDEC](https://developer.nvidia.com/video-encode-and-decode-gpu-support-matrix-new). They have a highly parallelized architecture, support popular codec formats, and provide direct access to GPU memory for optimized encode and decode operations.* *GPU-accelerated video means offloading your video processing to NVENCs and NVDECs, reducing CPU cycles and harnessing the more optimized hardware units. To enable GPU acceleration, NVIDIA offers the [Video Codec SDK](https://developer.nvidia.com/video-codec-sdk): a rich API that enables high-performance encoding and decoding.* *Last year, NVIDIA introduced the [Ada Lovelace architecture](https://developer.nvidia.com/blog/av1-encoding-and-fruc-video-performance-boosts-and-higher-fidelity-on-the-nvidia-ada-architecture/), with the new eighth-generation NVENC. The Video Codec SDK was updated to support [AV1 encode](https://developer.nvidia.com/blog/improving-video-quality-and-performance-with-av1-and-nvidia-ada-lovelace-architecture/) on NVIDIA Ada Lovelace, and split encoding to harness the power of multiple NVENCs simultaneously.* *[Video Codec SDK 12.1](https://developer.nvidia.com/nvidia-video-codec-sdk/download) is the newest release, available now. This post highlights new features supported in version 12.1, and how they’re being used to enhance video processing use cases like content creation and streaming on NVIDIA GPUs.* **Full text here:** > [New Video Creation and Streaming Features Accelerated by the NVIDIA Video Codec SDK](https://developer.nvidia.com/blog/new-video-creation-and-streaming-features-accelerated-by-the-nvidia-video-codec-sdk/) ##### Share this [mailto:?subject=https://campaign.v-nova.com/blog/optimized-cloud-streaming-for-nvidia-gpus](mailto:?subject=https://campaign.v-nova.com/blog/optimized-cloud-streaming-for-nvidia-gpus) ## Related [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/FeatureImage_indvideotechpost_Oct2020-scaled.jpeg)](https://campaign.v-nova.com/blog/optimized-cloud-streaming-for-nvidia-gpus) ##### [Optimized cloud streaming for NVIDIA GPUs](https://campaign.v-nova.com/blog/optimized-cloud-streaming-for-nvidia-gpus) [Read More](https://campaign.v-nova.com/blog/optimized-cloud-streaming-for-nvidia-gpus) [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/Metaverse-Blog-Email-Header.png)](https://campaign.v-nova.com/blog/xr-and-the-metaverse-how-to-achieve-interoperability-wow-factor-and-mass-adoption-guido-meardi) ##### [XR and the Metaverse: how to achieve interoperability, wow factor and mass adoption - By Guido Meardi, Laurent Scallie and Tristan Salome](https://campaign.v-nova.com/blog/xr-and-the-metaverse-how-to-achieve-interoperability-wow-factor-and-mass-adoption-guido-meardi) [Read More](https://campaign.v-nova.com/blog/xr-and-the-metaverse-how-to-achieve-interoperability-wow-factor-and-mass-adoption-guido-meardi) [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/vnova-news-featured-simple-4.jpg)](https://campaign.v-nova.com/blog/core-technologies-for-streaming-workflows-in-2021-and-beyond) ##### [CORE TECHNOLOGIES FOR STREAMING WORKFLOWS, IN 2021 AND BEYOND](https://campaign.v-nova.com/blog/core-technologies-for-streaming-workflows-in-2021-and-beyond) [Read More](https://campaign.v-nova.com/blog/core-technologies-for-streaming-workflows-in-2021-and-beyond) [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/vnova-news-featured-simple-4.jpg)](https://campaign.v-nova.com/blog/lcevc-makes-high-quality-vr-immersive-video-a-reality) ##### [LCEVC makes high-quality VR immersive video a reality, today](https://campaign.v-nova.com/blog/lcevc-makes-high-quality-vr-immersive-video-a-reality) [Read More](https://campaign.v-nova.com/blog/lcevc-makes-high-quality-vr-immersive-video-a-reality) [![V-Nova-Footer-Logo](https://campaign.v-nova.com/hs-fs/hubfs/V-Nova%20Assests%20-%202024/Images/V-Nova-Footer-Logo.png?width=129&height=50&name=V-Nova-Footer-Logo.png "V-Nova-Footer-Logo")](https://campaign.v-nova.com/) ###### About - [Company](https://campaign.v-nova.com/about-us) - [Careers](https://campaign.v-nova.com/careers-page) - [Press kit](https://campaign.v-nova.com/media-hub) - [Contact us](https://campaign.v-nova.com/contact-us) ###### Technology - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - [PresenZ](https://campaign.v-nova.com/technology-v-nova-presenz-overview) ###### Applications - [Streaming](https://campaign.v-nova.com/applications-ott-streaming) - [XR & gaming](https://campaign.v-nova.com/applications-xr-pixel-streaming) - [Social media](https://campaign.v-nova.com/social-media) - [Broadcast](https://campaign.v-nova.com/broadcast-page-0) - Video conferencing - [Cloud production](https://campaign.v-nova.com/v-nova-studios-productions) - [AI media](https://campaign.v-nova.com/ai-media-indexing) - [Non-linear editing](https://campaign.v-nova.com/applications-non-linear-editing) ###### Demos - [Try LCEVC](https://campaign.v-nova.com/lcevc-overview) - [Try PresenZ](https://campaign.v-nova.com/technology-v-nova-presenz-overview) ###### Resources - Reports - [White papers](https://campaign.v-nova.com/demo) - Test results - Learning materials - [Tech documentation](https://docs.v-nova.com/v-nova) © Copyright - 2026 V-Nova Website Terms Privacy Policy ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "V-Nova", "url" : "https://campaign.v-nova.com/blog/author/v-nova" }, "dateModified" : "2024-06-05T11:25:16.923Z", "datePublished" : "2023-05-25T10:39:00.000Z", "headline" : "Optimized cloud streaming for NVIDIA GPUs - V-Nova", "image" : [ "https://campaign.v-nova.com/hubfs/Imported_Blog_Media/FeatureImage_indvideotechpost_Oct2020-scaled.jpeg" ], "mainEntityOfPage" : { "@id" : "https://campaign.v-nova.com/blog/optimized-cloud-streaming-for-nvidia-gpus", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://campaign.v-nova.com/hubfs/V-nova_logo2020_Primary_rgb.png" }, "name" : "V-Nova Services Ltd" } } ```