---
title: "Tommy Flanagan describes V-Nova LCEVC Licensing Terms as \"real McCoy, not a decoy\" - V-Nova"
description: In one of two Rethink Research articles about LCEVC, Tommy Flanagan covers V-Nova's latest Press Conference and Press Release announcing V-Nova LCEVC's
---

[News](https://campaign.v-nova.com/news)

# [Tommy Flanagan describes V-Nova LCEVC Licensing Terms as "real McCoy, not a decoy" - V-Nova](https://campaign.v-nova.com/news/tommy-flanagan-describes-v-nova-lcevc-licensing-terms-as-real-mccoy-not-a-decoy)

 Written by [V-Nova](https://campaign.v-nova.com/news/author/v-nova) | May 20, 2021 1:46:00 PM

In one of two Rethink Research articles about LCEVC, Tommy Flanagan covers V-Nova’s latest Press Conference and [Press Release](https://www.v-nova.com/press-releases/v-nova-lcevc-licensing-terms-announced-for-entertainment-video-services/) announcing V-Nova LCEVC’s licensing terms for entertainment video services. He says:

> This model is about more than money – it is about driving adoption of new devices and services because device makers believe draconian codec licensing models slow down global adoption.

[*Check out the full article here.*](https://rethinkresearch.biz/articles/nearly-polished-lcevc-licensing-model-real-mccoy-not-decoy/)

[View full post](https://campaign.v-nova.com/news/tommy-flanagan-describes-v-nova-lcevc-licensing-terms-as-real-mccoy-not-a-decoy)

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