--- title: "\"V-Nova's mic-drop moment has arrived. [It] is about to go mainstream in Brazil\" - Rethink Research - V-Nova" description: In yesterday's edition of Faultline's Rethink Research, Tommy Flanagan announces that the SBTVD Forum officially published the results of its Call for image: https://campaign.v-nova.com/hubfs/Faultline_Logo_Colour-1.png --- [![Header Logo](https://campaign.v-nova.com/hs-fs/hubfs/V-Nova%20Assests%20-%202024/Images/Header%20Logo.png?width=2000&name=Header%20Logo.png)](https://campaign.v-nova.com/home) - Technology - - MPEG-5 LCEVC - SMPTE VC-6 - V-Nova PresenZ - - [Overview](https://campaign.v-nova.com/lcevc-overview) - [In-depth](https://campaign.v-nova.com/lcevc-in-depth) - Documentation - [Overview](https://campaign.v-nova.com/vc-6-overview) - [In-depth](https://campaign.v-nova.com/vc-6-in-depth) - Documentation - [Overview](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - [In-depth](https://campaign.v-nova.com/technology-v-nova-presenz-in-depth) - Documentation - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - 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Documentation - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - Applications - - All - LCEVC - VC-6 - - [OTT Streaming](https://campaign.v-nova.com/applications-ott-streaming) - Video Conferencing - [XR & Gaming](https://campaign.v-nova.com/applications-xr-pixel-streaming) - [Cloud Production](https://campaign.v-nova.com/v-nova-studios-productions) - [Social Media](https://campaign.v-nova.com/social-media) - [AI Media](https://campaign.v-nova.com/ai-media-indexing) - [Broadcast](https://campaign.v-nova.com/broadcast-page-0) - [Non-Linear Editing](https://campaign.v-nova.com/applications-non-linear-editing) - Use case 1 - Use case 2 - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - Resources - - Insights - Demos - Dev Tools - Support - - Reports - White papers - Test Results - Learning materials - [Tech documentation](https://docs.v-nova.com/v-nova) - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - Immersix - [Presenz](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - NDK - SDK - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - [Presenz](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - About - [Company](https://campaign.v-nova.com/about-us) - [Careers](https://campaign.v-nova.com/careers-page) - [Press](https://campaign.v-nova.com/press) - [Contact us](https://campaign.v-nova.com/contact-us) - [Contact](https://campaign.v-nova.com/contact-us) - [![V-Nova Studios logo](https://campaign.v-nova.com/hs-fs/hubfs/V-Nova%20Studios%20logo.png?width=804&height=170&name=V-Nova%20Studios%20logo.png)](https://campaign.v-nova.com/v-nova-studios-homepage) # "V-Nova's mic-drop moment has arrived. \[It\] is about to go mainstream in Brazil" - Rethink Research [V-Nova](https://campaign.v-nova.com/news/author/v-nova) In yesterday’s edition of Faultline’s Rethink Research, Tommy Flanagan announces that the SBTVD Forum officially published the results of its Call for Proposals for SBTVD TV3.0, including LCEVC in its recommendation. >  While the gory details aren’t strictly public, we understand it involves notifying the legal departments of every TV manufacturer, silicon maker, encoder supplier, and every other relevant video component active in Latin America that they must support LCEVC – V-Nova’s low complexity enhancement codec – to do business on the continent from 2023. Read more [here](https://rethinkresearch.biz/articles/brazilian-goldrush-for-v-nova-as-lcevc-etched-into-sbtvd-3-0/) Or listen to the corresponding podcast [here](https://rethinkresearch.biz/video-entertainment/podcasts/) ##### Share this [mailto:?subject=https://campaign.v-nova.com/news/v-novas-mic-drop-moment-has-arrived-it-is-about-to-go-mainstream-in-brazil-rethink-research](mailto:?subject=https://campaign.v-nova.com/news/v-novas-mic-drop-moment-has-arrived-it-is-about-to-go-mainstream-in-brazil-rethink-research) [News](https://campaign.v-nova.com/news/tag/news) ## Related [![](https://campaign.v-nova.com/hubfs/Faultline_Logo_Colour-2.png)](https://campaign.v-nova.com/news/xr-vr-is-v-novas-modus-operandi-with-presenz-purchase) [News](https://campaign.v-nova.com/news/tag/news) ##### [XR/VR is V-Nova’s modus operandi with PresenZ purchase](https://campaign.v-nova.com/news/xr-vr-is-v-novas-modus-operandi-with-presenz-purchase) V-Nova’s CEO and co-founder Guido Meardi gave little away during a Faultline Podcast interview cameo just two weeks ago... [Read More](https://campaign.v-nova.com/news/xr-vr-is-v-novas-modus-operandi-with-presenz-purchase) [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/v-nova-video-compression-technology-May-22-2024-10-14-40-5612-AM.png)](https://campaign.v-nova.com/news/v-nova-announces-the-completion-of-mpeg-5-lcevc) [News](https://campaign.v-nova.com/news/tag/news) ##### [V-Nova announces the completion of MPEG-5 LCEVC](https://campaign.v-nova.com/news/v-nova-announces-the-completion-of-mpeg-5-lcevc) LCEVC LCEVC Overview LCEVC In Depth VC-6 VC-6 Overview VC-6 In Depth Applications OTT Streaming VR & Immersive Social... [Read More](https://campaign.v-nova.com/news/v-nova-announces-the-completion-of-mpeg-5-lcevc) [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/v-nova-video-compression-technology-May-22-2024-10-14-40-5612-AM.png)](https://campaign.v-nova.com/news/measat-collaborate-with-novelsat-and-v-nova-to-display-next-generation-compression-for-uhd-channels-distribution) [News](https://campaign.v-nova.com/news/tag/news) ##### [MEASAT collaborate with NovelSat and V-Nova to display Next Generation Compression for UHD channels distribution](https://campaign.v-nova.com/news/measat-collaborate-with-novelsat-and-v-nova-to-display-next-generation-compression-for-uhd-channels-distribution) LCEVC LCEVC Overview LCEVC In Depth VC-6 VC-6 Overview VC-6 In Depth Applications OTT Streaming VR & Immersive Social... [Read More](https://campaign.v-nova.com/news/measat-collaborate-with-novelsat-and-v-nova-to-display-next-generation-compression-for-uhd-channels-distribution) [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/v-nova-video-compression-technology-May-22-2024-10-14-40-5612-AM.png)](https://campaign.v-nova.com/news/ibc-2017-mainstreaming-integrates-v-nova-perseus-compression-provide-streaming-solution-customers-across-multiple-industries) [News](https://campaign.v-nova.com/news/tag/news) ##### [IBC 2017: MainStreaming integrates V-Nova PERSEUS compression to provide streaming solution to customers across multiple industries](https://campaign.v-nova.com/news/ibc-2017-mainstreaming-integrates-v-nova-perseus-compression-provide-streaming-solution-customers-across-multiple-industries) LCEVC LCEVC Overview LCEVC In Depth VC-6 VC-6 Overview VC-6 In Depth Applications OTT Streaming VR & Immersive Social... [Read More](https://campaign.v-nova.com/news/ibc-2017-mainstreaming-integrates-v-nova-perseus-compression-provide-streaming-solution-customers-across-multiple-industries) [![V-Nova-Footer-Logo](https://campaign.v-nova.com/hs-fs/hubfs/V-Nova%20Assests%20-%202024/Images/V-Nova-Footer-Logo.png?width=129&height=50&name=V-Nova-Footer-Logo.png "V-Nova-Footer-Logo")](https://campaign.v-nova.com/) ###### About - [Company](https://campaign.v-nova.com/about-us) - [Careers](https://campaign.v-nova.com/careers-page) - [Press kit](https://campaign.v-nova.com/media-hub) - [Contact us](https://campaign.v-nova.com/contact-us) ###### Technology - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - [PresenZ](https://campaign.v-nova.com/technology-v-nova-presenz-overview) ###### Applications - [Streaming](https://campaign.v-nova.com/applications-ott-streaming) - [XR & gaming](https://campaign.v-nova.com/applications-xr-pixel-streaming) - [Social media](https://campaign.v-nova.com/social-media) - [Broadcast](https://campaign.v-nova.com/broadcast-page-0) - Video conferencing - [Cloud production](https://campaign.v-nova.com/v-nova-studios-productions) - [AI media](https://campaign.v-nova.com/ai-media-indexing) - [Non-linear editing](https://campaign.v-nova.com/applications-non-linear-editing) ###### Demos - [Try LCEVC](https://campaign.v-nova.com/lcevc-overview) - [Try PresenZ](https://campaign.v-nova.com/technology-v-nova-presenz-overview) ###### Resources - Reports - [White papers](https://campaign.v-nova.com/demo) - Test results - Learning materials - [Tech documentation](https://docs.v-nova.com/v-nova) © Copyright - 2026 V-Nova Website Terms Privacy Policy ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "V-Nova", "url" : "https://campaign.v-nova.com/news/author/v-nova" }, "dateModified" : "2024-07-18T10:31:02.011Z", "datePublished" : "2022-01-14T15:13:00.000Z", "headline" : "\"V-Nova's mic-drop moment has arrived. [It] is about to go mainstream in Brazil\" - Rethink Research - V-Nova", "image" : [ "https://campaign.v-nova.com/hubfs/Faultline_Logo_Colour-1.png" ], "mainEntityOfPage" : { "@id" : "https://campaign.v-nova.com/news/v-novas-mic-drop-moment-has-arrived-it-is-about-to-go-mainstream-in-brazil-rethink-research", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://campaign.v-nova.com/hubfs/V-nova_logo2020_Primary_rgb.png" }, "name" : "V-Nova Services Ltd" } } ```