--- title: V-Nova PERSEUS™ and Sky in Italy lead compression innovation halving Full HD IPTV service bandwidth on existing platform - V-Nova description: V-Nova Ltd., a leading provider of video compression solutions, today announced the deployment of its innovative V-Nova PERSEUS™ video compression on image: https://campaign.v-nova.com/hubfs/Imported_Blog_Media/v-nova-perseus-and-sky-in-italy-lead-compression-innovation-halving-full-hd-iptv-service-bandwidth-on-existing-platform.jpg --- [![Header Logo](https://campaign.v-nova.com/hs-fs/hubfs/V-Nova%20Assests%20-%202024/Images/Header%20Logo.png?width=2000&name=Header%20Logo.png)](https://campaign.v-nova.com/home) - Technology - - MPEG-5 LCEVC - SMPTE VC-6 - V-Nova PresenZ - - [Overview](https://campaign.v-nova.com/lcevc-overview) - [In-depth](https://campaign.v-nova.com/lcevc-in-depth) - Documentation - [Overview](https://campaign.v-nova.com/vc-6-overview) - [In-depth](https://campaign.v-nova.com/vc-6-in-depth) - Documentation - [Overview](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - 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The move will enable Sky in Italy to expand significantly the reach of its full HD offering over the existing IP infrastructure. - V-Nova PERSEUS performance enables Sky in Italy to reduce HD bitrate of IP service from 8 Mbps to 4 Mbps - The solution is deployed through software-only upgrade of Harmonic encoders and Sky population of set-top boxes in Italy - Sky in Italy leads broadcast innovation by integrating new V-Nova PERSEUS compression technology into a fully deployed ecosystem V-Nova’s award-winning video compression solution is being deployed as a software-only update, following integration of the V-Nova PERSEUS SDK with Harmonic’s ViBE VS7000 video encoders and the installed base of Sky set-top boxes in Italy. Massimo Bertolotti, Head of Innovation & Engineering, Sky in Italy commented: “We upgraded our headend and set-top boxes with V-Nova PERSEUS compression to bring the average HD bitrate down from 8Mbps to 4Mbps. By halving the bandwidth requirement, V-Nova PERSEUS enables us to enhance the viewing experience for our customers and meet our IPTV business objectives much more quickly. We are thrilled with the outcome of this challenging project and hope to set an example for what is possible to achieve on deployed infrastructures through the use of new innovative technologies.” “We have been working with Sky in Italy for a long time and I am thrilled to follow the successful deployment on their contribution network with this IPTV platform upgrade. Consumers want the same Quality of Service (QoS) whatever the platform and we are proud to be able to help Sky in Italy expand massively the reach of their service while maintaining the picture quality they are recognized for. Importantly, we were able to achieve this on an infrastructure that had been already deployed without changing the existing workflows,” added Guido Meardi, V-Nova CEO & Co-Founder. V-Nova PERSEUS™ is a video processing technology that addresses today’s video delivery challenges, closing the capacity gap for quality delivery to connected devices over existing networks. V-Nova PERSEUS redraws the traditional quality-bitrate curve, enabling operators and service providers to provide high quality video (both linear and non-linear) within their bandwidth constraints. V-Nova PERSEUS technology is available as a software development kit (SDK) for integration into third party encoders and video players. “This deployment is the coronation of the work we have done with Sky in Italy and our many industry partners such as Harmonic. We are delighted of the results we have achieved together, when many told us it was simply not possible. Sky’s IPTV platform is testament to the value of industry collaboration and the perfect example of why the market needs the step-change that V-Nova PERSEUS delivers,” concluded Eric Achtmann, Executive Chairman and Co-Founder of V-Nova. ##### Share this [mailto:?subject=https://campaign.v-nova.com/press-release/press-releases/v-nova-perseus-sky-italy-lead-compression-innovation-halving-full-hd-iptv-service-bandwidth-existing-platform](mailto:?subject=https://campaign.v-nova.com/press-release/press-releases/v-nova-perseus-sky-italy-lead-compression-innovation-halving-full-hd-iptv-service-bandwidth-existing-platform) [V-Nova PERSEUS™ and Sky in Italy lead compression](https://campaign.v-nova.com/press-release/tag/v-nova-perseus-and-sky-in-italy-lead-compression-i) ## Related [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/Slide1-1.jpg)](https://campaign.v-nova.com/press-release/press-releases/v-nova-completes-the-acquisition-of-parallaxter-srl-the-company-behind-the-presenz-xr-technology) [V-Nova completes the acquisition of Parallaxter Sr](https://campaign.v-nova.com/press-release/tag/v-nova-completes-the-acquisition-of-parallaxter-sr) ##### [V-Nova completes the acquisition of Parallaxter Srl, the company behind the PresenZ XR technology](https://campaign.v-nova.com/press-release/press-releases/v-nova-completes-the-acquisition-of-parallaxter-srl-the-company-behind-the-presenz-xr-technology) • V-Nova completes the acquisition of Parallaxter, adding the PresenZ XR technology to its IP portfolio • PresenZ,... 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