--- title: V-Nova Showcases the True Power of Next-Generation Compression across Media Landscape at NAB 2019 - V-Nova description: Video compression experts V-Nova demo the true power of compression technology in enabling multiple media applications and new business models PERSEUS image: https://campaign.v-nova.com/hubfs/Imported_Blog_Media/Globe-of-TVs-shutterstock_492296569.jpg --- [![Header Logo](https://campaign.v-nova.com/hs-fs/hubfs/V-Nova%20Assests%20-%202024/Images/Header%20Logo.png?width=2000&name=Header%20Logo.png)](https://campaign.v-nova.com/home) - Technology - - MPEG-5 LCEVC - SMPTE VC-6 - V-Nova PresenZ - - [Overview](https://campaign.v-nova.com/lcevc-overview) - [In-depth](https://campaign.v-nova.com/lcevc-in-depth) - Documentation - [Overview](https://campaign.v-nova.com/vc-6-overview) - [In-depth](https://campaign.v-nova.com/vc-6-in-depth) - Documentation - [Overview](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - [In-depth](https://campaign.v-nova.com/technology-v-nova-presenz-in-depth) - Documentation - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - Applications - - All - LCEVC - VC-6 - - [OTT Streaming](https://campaign.v-nova.com/applications-ott-streaming) - Video Conferencing - [XR & Gaming](https://campaign.v-nova.com/applications-xr-pixel-streaming) - [Cloud Production](https://campaign.v-nova.com/v-nova-studios-productions) - [Social Media](https://campaign.v-nova.com/social-media) - [AI Media](https://campaign.v-nova.com/ai-media-indexing) - [Broadcast](https://campaign.v-nova.com/broadcast-page-0) - [Non-Linear Editing](https://campaign.v-nova.com/applications-non-linear-editing) - Use case 1 - Use case 2 - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - Resources - - Insights - Demos - Dev Tools - Support - - Reports - White papers - Test Results - Learning materials - [Tech documentation](https://docs.v-nova.com/v-nova) - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - 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Support - - Reports - White papers - Test Results - Learning materials - [Tech documentation](https://docs.v-nova.com/v-nova) - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - Immersix - [Presenz](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - NDK - SDK - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - [Presenz](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - About - [Company](https://campaign.v-nova.com/about-us) - [Careers](https://campaign.v-nova.com/careers-page) - [Press](https://campaign.v-nova.com/press) - [Contact us](https://campaign.v-nova.com/contact-us) - [Contact](https://campaign.v-nova.com/contact-us) - [![V-Nova Studios logo](https://campaign.v-nova.com/hs-fs/hubfs/V-Nova%20Studios%20logo.png?width=804&height=170&name=V-Nova%20Studios%20logo.png)](https://campaign.v-nova.com/v-nova-studios-homepage) # V-Nova Showcases the True Power of Next-Generation Compression across Media Landscape at NAB 2019 [V-Nova](https://campaign.v-nova.com/press-release/author/v-nova) [![](https://campaign.v-nova.com/hs-fs/hubfs/Imported_Blog_Media/Globe-of-TVs-shutterstock_492296569.jpg?width=1000&height=646&name=Globe-of-TVs-shutterstock_492296569.jpg)](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/Globe-of-TVs-shutterstock_492296569.jpg) - Video compression experts V-Nova demo the true power of compression technology in enabling multiple media applications and new business models - PERSEUS Plus recognized as enhancement for all codecs, including AVC/h.264, HEVC and VP9 - PERSEUS Pro as the only commercially deployed compression technology leveraging AI at its core **NAB 2019, Las Vegas, 8 – 11 April 2019** – V-Nova, a leading provider of video compression solutions, announced that it will demonstrate at NAB 2019, booth SU8213, the power of its PERSEUSTM compression technology in transforming existing media applications as well as enabling new ones. It’s a lively time for compression development and for the deployment of new compression technologies. The power of software, IP, the cloud, and AI means that operators and service providers have more flexibility than ever before in leveraging these new approaches. Video experts V-Nova will give a glimpse of what is possible with its unique approach to compression. PERSEUS Pro is the only commercially deployed codec leveraging AI at its core, in a format that includes multiple layers of information within a single stream or file. The benefits are better overall compression compared to similar production and imaging formats and added features, such as a multi-scale rendering from single assets inclusive of transparency and HDR. This makes it an ideal format for contribution & production, imaging and AI-powered indexing acceleration. All of which are going to be demonstrated at NAB 2019 on booth SU8213. PERSEUS Plus uses some of the same principles to enhance the compression and computational performance of existing codecs such as AVC/h.264, HEVC, VP9 and in future AV1. Working with industry-standard formats like MPEG-TS, HLS and MPEG-DASH, PERSEUS Plus delivers the best picture quality across any platform. At NAB 2019, V-Nova will present new cloud distribution solutions to quickly enable operators and service providers to launch PERSEUS Plus enhanced services. Guido Meardi, CEO and co-founder at V-Nova, said: “It is an amazing time for media delivery transformation and compression is at the core of it. Compression can enable many new applications and business models, from everything cloud and IP to debottlenecking AI and ML functions. It is not science fiction, we are showcasing some of this power already at NAB as well as deploying products, such as P-Link, that leverage AI to reduce visually lossless UHD contribution bitrates by up to 70% and at the industry’s lowest cost per channel. “ V-Nova solutions are commercialised as software development kits (SDKs) for easy deployment as well as a rack-mounted unit (P.Link) for traditional on-premise contribution and production deployments. V-Nova’s solutions shown on booth SU8213 include: - **Link** powered by PERSEUS Pro and AI, redefining intra-only contribution encoding with significant efficiency gains over JPEG 2000, MPEG-4 and HEVC-I solutions. - **PERSEUS Pro for image optimisation** enables smaller file sizes and up to 10x more rapid render times for image rich mobile applications when compared to JPEG. - **PERSEUS Pro** for ML-powered media analysis and indexing acceleration - **PERSEUS Plus** for the enhancement of new and existing distribution workflows - A brand-new **cloud-based solution** for easy deployment of PERSEUS performance on streaming services. Meardi added: “I warmly invite all attendees to visit us at NAB to see how their workflows can be rapidly enhanced and how PERSEUS continues to revolutionise so many areas of media distribution.” \*\*\* **About V-Nova** V-Nova Ltd. is a London-headquartered technology company providing next-generation compression solutions that address the ever-growing media processing and delivery challenges. V-Nova provides solutions spanning the entire media delivery chain, including content production, contribution, storage and distribution to end users. V-Nova’s award-winning PERSEUS™ is the only cross-media codec format and delivers on the promises of next-generation image and video compression, today. Using PERSEUS technology, media and entertainment companies can now monetise unmet consumer demand for higher definition video everywhere, on existing devices and infrastructure, by a simple software upgrade. The PERSEUS technology works in 2 ways: PERSEUS Pro is an Intra codec for mathematically lossless and visually lossless professional production, contribution and imaging workflows. PERSEUS Plus is a temporal codec designed to enhance a base codec such as H.264, HEVC or AV1, adding additional layers of detail for unbeatable distribution efficiency to consumers. For more information please visit [www.v-nova.com](http://www.v-nova.com/) **Press contact:** Becky Taylor Page Melia PR Tel: +44 7810 846364 [becky@pagemelia.com](mailto:becky@pagemelia.com) ##### Share this [mailto:?subject=https://campaign.v-nova.com/press-release/press-releases/v-nova-showcases-the-true-power-of-next-generation-compression-across-media-landscape-at-nab-2019](mailto:?subject=https://campaign.v-nova.com/press-release/press-releases/v-nova-showcases-the-true-power-of-next-generation-compression-across-media-landscape-at-nab-2019) [V-Nova Showcases the True Power of Next-Generation](https://campaign.v-nova.com/press-release/tag/v-nova-showcases-the-true-power-of-next-generation) ## Related [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/Slide1-1.jpg)](https://campaign.v-nova.com/press-release/press-releases/v-nova-completes-the-acquisition-of-parallaxter-srl-the-company-behind-the-presenz-xr-technology) [V-Nova completes the acquisition of Parallaxter Sr](https://campaign.v-nova.com/press-release/tag/v-nova-completes-the-acquisition-of-parallaxter-sr) ##### [V-Nova completes the acquisition of Parallaxter Srl, the company behind the PresenZ XR technology](https://campaign.v-nova.com/press-release/press-releases/v-nova-completes-the-acquisition-of-parallaxter-srl-the-company-behind-the-presenz-xr-technology) • V-Nova completes the acquisition of Parallaxter, adding the PresenZ XR technology to its IP portfolio • PresenZ,... 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