---
title: IBC 2023 Presentation - ENABLING NEXT-GENERATION BROADCAST DELIVERY OF THE FIFA WORLD CUP WITH MPEG-5 LCEVC - V-Nova
description: "Fabio Murra presents the FIFA world cup 2022 trials led by Globo TV that successfully delivered two new enhanced live broadcast experiences: The first"
---

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# [IBC 2023 Presentation - ENABLING NEXT-GENERATION BROADCAST DELIVERY OF THE FIFA WORLD CUP WITH MPEG-5 LCEVC - V-Nova](https://campaign.v-nova.com/videos/ibc-2023-presentation-enabling-next-generation-broadcast-delivery-of-the-fifa-world-cup-with-mpeg-5-lcevc)

 Written by [V-Nova](https://campaign.v-nova.com/videos/author/v-nova) | May 20, 2024 10:10:11 AM

Fabio Murra presents the FIFA world cup 2022 trials led by Globo TV that successfully delivered two new enhanced live broadcast experiences:

- The first showcase featured a live broadcast channel leveraging the LCEVC enhancement layer to convert an existing TV 2.0 signal into a High-Dynamic Range (HDR) 10-bit channel for enabled receivers. Transmission was carried over the existing ISDB-Tb system providing a completely backwards-compatible delivery with the option to provide a step-change improvement in user experience.
- The second showcase represented a world-first end-2-end trial of LCEVC-enhanced VVC video with MPEG-DASH to deliver a scalable 4k signal as an enhancement to a 1080p VVC base stream. This was an example of the range of features that will be offered by the upcoming TV 3.0 standard, Brazil’s next-generation DTT system that is being specified by the Brazilian SBTVD Forum and is due to be deployed in 2025.

 

Full presentation available here:  [https://www.ibc.org/video/enabling-next-generation-broadcast-delivery-of-the-fifa-world-cup-with-mpeg-5-lcevc/10182.article](https://www.ibc.org/video/enabling-next-generation-broadcast-delivery-of-the-fifa-world-cup-with-mpeg-5-lcevc/10182.article)

[View full post](https://campaign.v-nova.com/videos/ibc-2023-presentation-enabling-next-generation-broadcast-delivery-of-the-fifa-world-cup-with-mpeg-5-lcevc)

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