In a recent Streaming Media article, expert Jan Ozer addresses the New Rules of Codec Development. When explaining the first rule, he says:
“The only technology that’s ahead of the curve is LCEVC, which announced the availability of licensing terms to implementers in December 2020. Interestingly, V-Nova, which claims to own virtually all of the IP in LCEVC, plans to charge a small capped royalty on streaming publishers that use the codec, not on the browsers, TVs, and other players that enable playback.”