--- title: "\"Why Low Complexity Video Coding is Answer to UHD TV Success\" - Rick Clucas - V-Nova" description: V-Nova's own Rick Clucas recently wrote an article for EETimes about LCEVC as an enabler of UHD and how it can reduce bitrate enough for broadcasters to image: https://campaign.v-nova.com/hubfs/1636555536334-705x466.jpg --- [![Header Logo](https://campaign.v-nova.com/hs-fs/hubfs/V-Nova%20Assests%20-%202024/Images/Header%20Logo.png?width=2000&name=Header%20Logo.png)](https://campaign.v-nova.com/home) - Technology - - MPEG-5 LCEVC - SMPTE VC-6 - V-Nova PresenZ - - [Overview](https://campaign.v-nova.com/lcevc-overview) - [In-depth](https://campaign.v-nova.com/lcevc-in-depth) - Documentation - [Overview](https://campaign.v-nova.com/vc-6-overview) - [In-depth](https://campaign.v-nova.com/vc-6-in-depth) - Documentation - [Overview](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - [In-depth](https://campaign.v-nova.com/technology-v-nova-presenz-in-depth) - Documentation - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - Applications - - All - LCEVC - VC-6 - - [OTT Streaming](https://campaign.v-nova.com/applications-ott-streaming) - Video Conferencing - [XR & Gaming](https://campaign.v-nova.com/applications-xr-pixel-streaming) - [Cloud Production](https://campaign.v-nova.com/v-nova-studios-productions) - [Social Media](https://campaign.v-nova.com/social-media) - [AI Media](https://campaign.v-nova.com/ai-media-indexing) - [Broadcast](https://campaign.v-nova.com/broadcast-page-0) - [Non-Linear Editing](https://campaign.v-nova.com/applications-non-linear-editing) - Use case 1 - Use case 2 - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - Resources - - Insights - Demos - Dev Tools - Support - - Reports - White papers - Test Results - Learning materials - [Tech documentation](https://docs.v-nova.com/v-nova) - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - Immersix - [Presenz](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - NDK - SDK - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - [Presenz](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - About - [Company](https://campaign.v-nova.com/about-us) - [Careers](https://campaign.v-nova.com/careers-page) - [Press](https://campaign.v-nova.com/press) - [Contact us](https://campaign.v-nova.com/contact-us) - [Contact](https://campaign.v-nova.com/contact-us) [Try now](https://campaign.v-nova.com/try-now) - Technology - - MPEG-5 LCEVC - SMPTE VC-6 - V-Nova PresenZ - - [Overview](https://campaign.v-nova.com/lcevc-overview) - [In-depth](https://campaign.v-nova.com/lcevc-in-depth) - Documentation - [Overview](https://campaign.v-nova.com/vc-6-overview) - [In-depth](https://campaign.v-nova.com/vc-6-in-depth) - Documentation - [Overview](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - [In-depth](https://campaign.v-nova.com/technology-v-nova-presenz-in-depth) - Documentation - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - Applications - - All - LCEVC - VC-6 - - [OTT Streaming](https://campaign.v-nova.com/applications-ott-streaming) - Video Conferencing - [XR & Gaming](https://campaign.v-nova.com/applications-xr-pixel-streaming) - [Cloud Production](https://campaign.v-nova.com/v-nova-studios-productions) - [Social Media](https://campaign.v-nova.com/social-media) - [AI Media](https://campaign.v-nova.com/ai-media-indexing) - [Broadcast](https://campaign.v-nova.com/broadcast-page-0) - [Non-Linear Editing](https://campaign.v-nova.com/applications-non-linear-editing) - Use case 1 - Use case 2 - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - Resources - - Insights - Demos - Dev Tools - Support - - Reports - White papers - Test Results - Learning materials - [Tech documentation](https://docs.v-nova.com/v-nova) - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - Immersix - [Presenz](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - NDK - SDK - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - [Presenz](https://campaign.v-nova.com/technology-v-nova-presenz-overview) - ##### Featured Reads ###### Meet V-Nova Intelligence: AI has joined the team Read More See all - About - [Company](https://campaign.v-nova.com/about-us) - [Careers](https://campaign.v-nova.com/careers-page) - [Press](https://campaign.v-nova.com/press) - [Contact us](https://campaign.v-nova.com/contact-us) - [Contact](https://campaign.v-nova.com/contact-us) - [![V-Nova Studios logo](https://campaign.v-nova.com/hs-fs/hubfs/V-Nova%20Studios%20logo.png?width=804&height=170&name=V-Nova%20Studios%20logo.png)](https://campaign.v-nova.com/v-nova-studios-homepage) # "Why Low Complexity Video Coding is Answer to UHD TV Success" - Rick Clucas [V-Nova](https://campaign.v-nova.com/news/author/v-nova) V-Nova’s own Rick Clucas recently wrote an article for EETimes about LCEVC as an enabler of UHD and how it can reduce bitrate enough for broadcasters to afford to send whole new UHD channels atop their legacy full HD ones. > Ever since regular TV broadcasting began by the BBC from my home town London on 26th August 1936, the broadcast industry and the technology ecosystem around it has been continually striving to improve it and make it look better.  However, in recent years we have failed to upgrade traditional terrestrial broadcasting to ultra-high definition (UHD), with the consequence that most people who have been buying UHD TVs have never watched any actual UHD TV content on them! > > The main reason UHD TVs have been a great success for TV manufacturers is because they have the opportunity to sell premium products that for the same screen size actually cost them *less* to manufacture than a full HD panel. This is because the display production yield for UHD is greater than full HD due to there being four times as many pixels for the same screen size, meaning the allowed percentage of non-defective pixels is much easier to meet. [*Read more here*](https://www.eetimes.com/why-low-complexity-video-coding-is-answer-to-uhd-tv-success/#) ##### Share this [mailto:?subject=https://campaign.v-nova.com/news/why-low-complexity-video-coding-is-answer-to-uhd-tv-success-rick-clucas](mailto:?subject=https://campaign.v-nova.com/news/why-low-complexity-video-coding-is-answer-to-uhd-tv-success-rick-clucas) [News](https://campaign.v-nova.com/news/tag/news) ## Related [![](https://campaign.v-nova.com/hubfs/Faultline_Logo_Colour-2.png)](https://campaign.v-nova.com/news/xr-vr-is-v-novas-modus-operandi-with-presenz-purchase) [News](https://campaign.v-nova.com/news/tag/news) ##### [XR/VR is V-Nova’s modus operandi with PresenZ purchase](https://campaign.v-nova.com/news/xr-vr-is-v-novas-modus-operandi-with-presenz-purchase) V-Nova’s CEO and co-founder Guido Meardi gave little away during a Faultline Podcast interview cameo just two weeks ago... [Read More](https://campaign.v-nova.com/news/xr-vr-is-v-novas-modus-operandi-with-presenz-purchase) [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/v-nova-video-compression-technology-May-22-2024-10-14-40-5612-AM.png)](https://campaign.v-nova.com/news/v-nova-announces-the-completion-of-mpeg-5-lcevc) [News](https://campaign.v-nova.com/news/tag/news) ##### [V-Nova announces the completion of MPEG-5 LCEVC](https://campaign.v-nova.com/news/v-nova-announces-the-completion-of-mpeg-5-lcevc) LCEVC LCEVC Overview LCEVC In Depth VC-6 VC-6 Overview VC-6 In Depth Applications OTT Streaming VR & Immersive Social... [Read More](https://campaign.v-nova.com/news/v-nova-announces-the-completion-of-mpeg-5-lcevc) [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/v-nova-video-compression-technology-May-22-2024-10-14-40-5612-AM.png)](https://campaign.v-nova.com/news/measat-collaborate-with-novelsat-and-v-nova-to-display-next-generation-compression-for-uhd-channels-distribution) [News](https://campaign.v-nova.com/news/tag/news) ##### [MEASAT collaborate with NovelSat and V-Nova to display Next Generation Compression for UHD channels distribution](https://campaign.v-nova.com/news/measat-collaborate-with-novelsat-and-v-nova-to-display-next-generation-compression-for-uhd-channels-distribution) LCEVC LCEVC Overview LCEVC In Depth VC-6 VC-6 Overview VC-6 In Depth Applications OTT Streaming VR & Immersive Social... [Read More](https://campaign.v-nova.com/news/measat-collaborate-with-novelsat-and-v-nova-to-display-next-generation-compression-for-uhd-channels-distribution) [![](https://campaign.v-nova.com/hubfs/Imported_Blog_Media/v-nova-video-compression-technology-May-22-2024-10-14-40-5612-AM.png)](https://campaign.v-nova.com/news/ibc-2017-mainstreaming-integrates-v-nova-perseus-compression-provide-streaming-solution-customers-across-multiple-industries) [News](https://campaign.v-nova.com/news/tag/news) ##### [IBC 2017: MainStreaming integrates V-Nova PERSEUS compression to provide streaming solution to customers across multiple industries](https://campaign.v-nova.com/news/ibc-2017-mainstreaming-integrates-v-nova-perseus-compression-provide-streaming-solution-customers-across-multiple-industries) LCEVC LCEVC Overview LCEVC In Depth VC-6 VC-6 Overview VC-6 In Depth Applications OTT Streaming VR & Immersive Social... [Read More](https://campaign.v-nova.com/news/ibc-2017-mainstreaming-integrates-v-nova-perseus-compression-provide-streaming-solution-customers-across-multiple-industries) [![V-Nova-Footer-Logo](https://campaign.v-nova.com/hs-fs/hubfs/V-Nova%20Assests%20-%202024/Images/V-Nova-Footer-Logo.png?width=129&height=50&name=V-Nova-Footer-Logo.png "V-Nova-Footer-Logo")](https://campaign.v-nova.com/) ###### About - [Company](https://campaign.v-nova.com/about-us) - [Careers](https://campaign.v-nova.com/careers-page) - [Press kit](https://campaign.v-nova.com/media-hub) - [Contact us](https://campaign.v-nova.com/contact-us) ###### Technology - [LCEVC](https://campaign.v-nova.com/lcevc-overview) - [VC-6](https://campaign.v-nova.com/vc-6-overview) - [PresenZ](https://campaign.v-nova.com/technology-v-nova-presenz-overview) ###### Applications - [Streaming](https://campaign.v-nova.com/applications-ott-streaming) - [XR & gaming](https://campaign.v-nova.com/applications-xr-pixel-streaming) - [Social media](https://campaign.v-nova.com/social-media) - [Broadcast](https://campaign.v-nova.com/broadcast-page-0) - Video conferencing - [Cloud production](https://campaign.v-nova.com/v-nova-studios-productions) - [AI media](https://campaign.v-nova.com/ai-media-indexing) - [Non-linear editing](https://campaign.v-nova.com/applications-non-linear-editing) ###### Demos - [Try LCEVC](https://campaign.v-nova.com/lcevc-overview) - [Try PresenZ](https://campaign.v-nova.com/technology-v-nova-presenz-overview) ###### Resources - Reports - [White papers](https://campaign.v-nova.com/demo) - Test results - Learning materials - [Tech documentation](https://docs.v-nova.com/v-nova) © Copyright - 2026 V-Nova Website Terms Privacy Policy ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "V-Nova", "url" : "https://campaign.v-nova.com/news/author/v-nova" }, "dateModified" : "2024-07-18T13:01:35.338Z", "datePublished" : "2021-11-12T14:00:00.000Z", "headline" : "\"Why Low Complexity Video Coding is Answer to UHD TV Success\" - Rick Clucas - V-Nova", "image" : [ "https://campaign.v-nova.com/hubfs/1636555536334-705x466.jpg" ], "mainEntityOfPage" : { "@id" : "https://campaign.v-nova.com/news/why-low-complexity-video-coding-is-answer-to-uhd-tv-success-rick-clucas", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://campaign.v-nova.com/hubfs/V-nova_logo2020_Primary_rgb.png" }, "name" : "V-Nova Services Ltd" } } ```